Affiliate marketing & paid media

Promoting digital products to audiences worldwide through paid traffic.

I am Deborah Silvestro, an affiliate marketing professional. I plan, run and optimize paid media campaigns (Google Ads and other platforms) to promote digital products from partners and producers to international audiences.

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About

I work as a digital affiliate, promoting third-party products through paid traffic campaigns run in advertising accounts that I own. My work involves audience research, campaign creation and management, performance analysis, and continuous optimization of budgets and bids, always in compliance with the policies of the advertising platforms I use.

To operate at scale, I build and use my own automation and data analysis tools, including an internal Google Ads API integration described on this page.

What I do

As an affiliate, my work focuses on the following areas:

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Campaign management

Creating, configuring and monitoring paid media campaigns that promote affiliate products.

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Performance analysis

Tracking metrics (CPA, ROAS, CTR and conversions) to guide optimization decisions.

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Optimization and automation

Adjusting bids, budgets and targeting with support from my own automation tools.

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International reach

Campaigns targeted to different countries and languages, according to the product being promoted.

Internal Google Ads API Tool

I build and operate an internal tool that connects to the Google Ads API to support the management of my own affiliate marketing campaigns. The tool is not sold, is not offered to third parties as a product, and no external user can authenticate against it or operate it.

All API access is performed exclusively against accounts linked to my own manager account (MCC 633-594-8135), of which I am the owner.

What the tool reads (reporting)

Impressions, clicks and CTR by campaign and ad group
Cost, cost per acquisition (CPA) and return on ad spend (ROAS)
Conversions and conversion value
Search terms and keyword performance

What the tool manages

Creating and editing campaigns, ad groups and ads
Adding, editing and removing keywords and negative keywords
Adjusting bids and budgets according to each campaign's goals

Use, access and compliance

Strictly internal, single-operator use by myself
No Google Ads account data is exposed, resold or shared
No resale or redistribution of API access
OAuth credentials stored securely and never exposed to third parties
Operated in accordance with the Google Ads API Terms of Service and the Required Minimum Functionality (RMF) policy

Architecture: an in-house Python application built on the official Google Ads API client library, authenticated via OAuth 2.0 with the adwords scope, running locally. Reporting queries use GAQL through the GoogleAdsService.